Archive for June 6, 2013
In today’s word, more and more consumers are turning to the internet to find the products and services that they need. And this trend is only continuing to accelerate as more and more people access the internet via mobile devices, such as smart phones and tablets. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
It is important to note that SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that roughly one billion searches are preformed each and every day? Or that the vast majority of internet users begin their online experience with a visit to a search engine? However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In addition, it is also essential important that a website appear in organic rankings: roughly three quarters of search users choose organic results over paid listings.
SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing and it is highly effective. In fact, over half (57 percent ) of B2B marketers say that SEO makes the biggest impact on their lead generation goals. Furthermore, SEO is rated as the most effective lead generation tactic, with 34 percent of marketers calling it “very effective.” And aside from Bend SEO, you will also want to keep in mind that effective online marketing also includes web design and social media marketing. Interestingly, blogging is a very important part marketing: 57 percent of businesses have acquired a customer through their company blog.
However, if you’re company doesn’t have the time or the talent to preform SEO, such Orange County SEO, Eugene SEO, Bend SEO, or Portland SEO, it can be advantageous to consider an SEO service company or an SEO service firm, such as an Orange county seo company. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. And of course, aside from Bend SEO you can also outsource other aspects of social media marketing, such as social media marketing and website design. Outsourcing can be especially beneficial to small businesses: 57 percent of businesses have acquired a customer through their company blog. Overall, effective online marketing, including SEO, such as SEO Portland or Bend SEO, is essential.