Starting and running a new business is no enterprise for the meek or fainthearted. Overseeing the functioning of a new business calls for long hours, a steadfast work ethic, steely determination, and an unwavering vision to see the operation through to fruition. From the moment they awake to the late hour at which they finally dare to rest, overseeing a new business consumers every moment of an entrepeneur’s life.

To the more naive individuals among us, starting a new business seems rather simple, at least at the surface. All you need is an good idea for a product or service, the resources to produce whatever you are selling, and a suitable space from which to conduct business. The only real challenging part is getting the public to notice, but that is nothing that a little local advertising will