Archive for December 12, 2016
Digital marketing companies have the goal of improving your company, through a variety of strategies in which they specialize, such as in increasing and improving your online presence, integrating online platforms, using optimization strategies to increase traffic, and performing market research, the latter of which becomes the basis of the efficiency of the others. In essence, it is the basis of data driven marketing, which integrates and maximizes customer related data in order to empower marketing strategies.
Data driven marketing employs information gathered from customers over time to inform decisions on what a business ought to do or not do, particularly in regards to disseminating information about products or services. Ideas and concepts are measured against collected data to validate effectiveness.