Archive for December 17, 2017
If you’re in the process of opening a new business, chances are that you know the importance of having good signage. A recent survey underlined this fact, as 35% of its participants wouldn’t have discovered a new business without its sign. Since 85% of potential customers live and/or work within five miles of where they tend to shop, having one or more detailed signs can direct customers to your business.
Studies have shown that when a business adds or changes its sign, sales revenues can be improved. If you currently have a small or medium-sized sign outside your store or in your front window, you may want to consider replacing it with a larger one. This simple change has been shown to increase a business’ revenue by 7.7%. Furthermore, when you have on-site signage, this is the equivalent value of running 24