Being Competitive in the Veterinary Industry

Written by Business magazine. Posted in Appointment reminder postcards, Losing a pet, Veterinary welcome cards

Vet prescription pads

Running a successful business can be very difficult. There are so many points that make a business successful. They have to be exceptionally good at their skill or service. They have to have great customer service skills. They also have to have effective marketing skills, in order to encourage customers to visit your business over a similar one down the road. One example of a business that often struggles with competition is veterinarians. There are often numerous veterinarians in one city alone, each one competing with the other?s for the same customers. What are some ways that a vet can increase their services to encourage customers to continue to pick them over and over again?

Provide exceptional customer service. This is an obvious one, but often under practiced. The great customer service experience needs to come from each and every staff member. The customer and their pet should be greeted with a warm smile and attention from the front staff immediately. They should not have to wait long after their appointment time. They should also experience great phone manners when calling and making an appointment, also not being left on hold for too long. The customer and their pet should continue to receive friendly customer service with all vets and vet assistants in the room. The payment process should also be quick and easy.

Provide your customers with extras. Great customer service is often not enough. It is possible that the other vet clinics down the road are also very helpful and friendly. Customers want to feel like they got something of good value with their payment. This means qualified service. It also means giving them the time to tell you about their concerns and to ask questions. Too many medical professionals are in a rush to get out the door and into the next appointment?s room, to increase their profits. Also, sending your customers animal welcome cards after their first visit can be a nice extra touch.

Remind your customers of their appointments. 39% of Americans have forgotten one basic piece of information or lost one everyday item in the past week. People are busy. 15% of young people ages 18 to 34 sometimes forget what day it is, versus 7% of people age 55 and older. Customers may not show up to their appointment, simply because they forgot about it. Providing your customer with reminder cards for veterinarians can help to remind them of their appointment dates and times. This will increase your customers coming in for services, and will increase your business success.

Keep in touch with your customers. Most pet owners will only call their vet when they have a concern. They may overlook things like routine vaccinations and exams. You can remind your customers of these things with things like pet holiday cards and vet thank you cards. You can keep in touch with your customers by sending them a little card during the holidays. This keeps them in your mind, and they will be sure to call you when they need the business. Vet supply bags can also provide take home materials to your customers with your name and number on it.

Brand your items. Along with people being busy and forgetful, they are about convenience. You need to be sure that your business name and contact information is easily available to them. Your veterinary prescription bags should include your information. Veterinary prescription bags are a great way to give your customer?s easy access to your contact information. Veterinary prescription bags can also be helpful in reminding your customers to give their pet their prescriptions. A survey of over 1,000 large businesses, across 10 different vertical industries, found that more than 60% of respondent?s campaigns were personalized or segmented.

There are generally many vet clinics in one city, making it very important to market and provide exceptional customer service. A vet can also increase their service by providing welcome and reminder cards. They should also brand their items, including things like veterinary prescription bags to ensure that customers always know where to reach you.

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