Is attending trade shows on your organization’s agenda for the year? They are great opportunities to get your brand out there and to get to know other companies and groups that work in your industry. You have a chance to get your message out to a very receptive audience whereas other marketing goes out to a larger group of people but many may not have any interest. Typically, nearly 32% of the average company’s marketing budget will be spent each year on trade show booths and materials. The only problem with this is that while nearly $24 billion is spent each year on exhibit design and other trade show work, at least 70% of companies do not have an actual plan for what they want to accomplish when they use exhibit design
Most people don’t realize it, but trade shows and conferences are a big business here in the United States. Yet while the annual trenchless plumbing and widgets expos might pass unnoticed, even if they’re happening at your local convention center, there are some events too big to ignore.
While most goings on in the trade show world are of interest only to industry insiders and interactive exhibit design services, the annual video game bash E3 is like Comic Con in San Diego. Even if you don’t like video games or comic book movies, you’ve probably heard of these events.
As such, they can be great examples of how to take advantage of trade shows in your own industry. So while your upcoming Widgets Expo 2016