A Brand’s Values Are Tied Up With Perceived Value

Written by Business magazine. Posted in Branding, Service, Strategy


There is an important factor in marketing that makes the difference between success and failure: how does the customer experience your branding? You know that customer satisfaction means that they are more likely to make repeat purchases, and to even recommend your product or service on offer to their friends and family. But have you considered in depth what your actual branding strategy is, and how you can use it to your advantage?

It a truth few feel comfortable admitting, but it is true nonetheless. Perceived value outsells actual value. What that means is that how a customer views your