You Can Get a Lot from Your Trade Show Experience If You Plan

Written by Business magazine. Posted in Booth rental, Custom exhibits booth designs, Trade show rental displays

Trade show booth designs

Is attending trade shows on your organization’s agenda for the year? They are great opportunities to get your brand out there and to get to know other companies and groups that work in your industry. You have a chance to get your message out to a very receptive audience whereas other marketing goes out to a larger group of people but many may not have any interest. Typically, nearly 32% of the average company’s marketing budget will be spent each year on trade show booths and materials. The only problem with this is that while nearly $24 billion is spent each year on exhibit design and other trade show work, at least 70% of companies do not have an actual plan for what they want to accomplish when they use exhibit design