Most people don’t realize it, but trade shows and conferences are a big business here in the United States. Yet while the annual trenchless plumbing and widgets expos might pass unnoticed, even if they’re happening at your local convention center, there are some events too big to ignore.
While most goings on in the trade show world are of interest only to industry insiders and interactive exhibit design services, the annual video game bash E3 is like Comic Con in San Diego. Even if you don’t like video games or comic book movies, you’ve probably heard of these events.
As such, they can be great examples of how to take advantage of trade shows in your own industry. So while your upcoming Widgets Expo 2016