In the ultra-competitive business environment of today, owners and managers need to find ways to make both themselves and their products stand out. Especially nowadays, with the growth of online shopping, the marketplace is loaded with businesses who offer similar products and services. So in addition to having something great to offer consumers, businesses might have to find other ways to attract customers. Providing a world class customer experience by practicing customer service excellence is a great way to do that. In fact, there are several advantages available to businesses who place an emphasis on providing the total customer experience.