Creating the Best Signs for Shops and Advertising

Written by Business magazine. Posted in Backlit film, Buy custom signs, Inform visitors

Advertising today can be done across a variety of mediums, and ever since the rise of the Internet and social media, a lot of advertising has become digital, such as ads in YouTube videos or “cookies” or pop up ads. A large business’s marketing department will no doubt make use of the Internet to spread an advertisement or promotion far and wide to many Americans, but despite the far reach of the Internet and electronic communication, physical means of advertising, such as custom decals, eco friendly banners, custom posers, and more have not lost any of their power and appeal. In fact, it can be argued that some American consumers are over-exposed to digital communication such as online videos, e-mails, and pop up ads, and these ads are often considered untrustworthy since they track personal information and may even be computer viruses in disguise. A physical billboard or eco friendly banners never do this, however, and many people still go outdoors to commute or spend time shopping or visiting others. Outside, open house signs and golf signs and banners, among many others, will be seen often, especially in urban centers. What is the power of signs such as an eco friendly banner or canvas prints, and what companies make the most of this classic physical medium?

The Power of Signs

Many statistics have been compiled over the years to track how effective different means of advertising are, and the results show that physical banners, posters, billboards, and more are still potent in today’s wired world, and in some ways, they even have an advantage over digital media. For one thing, it has been determined that around 85% of a company’s customers live within a five-mile radius of that company’s building, meaning that customers will likely see signage for that business about 50 or more times per week, just by going about their day. Similarly, many consumers believe that the contents of a sign will reflect the personality and quality of the business that put it there, and an attractive and well-made sign can subtly encourage a consumer to purchase the goods or services offered, or at least visit the shop in person. What is more, on-site signage has the same power as 24 full-page newspaper ads per year, and this may happen most often in urban areas that have a high population density and where there are a lot of spaces to put signs, posters, and banners.

Who is putting up all these signs? Many local or state politicians may put up their own campaign trail signs or billboards to raise awareness of themselves and the issues they will face, and many voters in fact first learn about local candidates by this method, creating informed voters. Law firms may also use such advertising, such as roadside billboards, especially for law firms that deal car crashes or personal injury. Finally, smaller businesses with just one or two locations are better off using signs in person. Such businesses may not be able to afford a huge online marketing campaign, and given their limited locations, an online campaign that reaches multiple cities or states would be wasted anyway. For this reason, small stores save money by using signs to only reach out to those who can visit the small company’s location anyway, such as the pedestrians in the street where that small business is located. Deals, discounts, sales, and new items or promotions can all be displayed on these signs.

What are these signs made of? Some of them are electronic marquees (such as for schools or churches or synagogues), and electronic store signs are easily visible and attractive even in the dark or rain. Eco friendly banners may be an attractive option for those looking to use materials responsibly. Eco friendly banners will probably not contain harmful PCSs, and eco friendly banners may be made from recycled materials such as cardboard or plastic and can be recycled again after the banner is finished being used. This helps reduce total waste buildup in local landfills, and eco friendly banners would certainly make sense for a “go green” initiative to use, such as a local river cleanup effort or a recycling center. These banners may come in all colors and sizes for use.

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