Enhance the Customer Experience With LED Business Signs

Written by Business magazine. Posted in Church marquee sign, Full color led signs, Outdoor school signs

Led signs

If you’re in the process of opening a new business, chances are that you know the importance of having good signage. A recent survey underlined this fact, as 35% of its participants wouldn’t have discovered a new business without its sign. Since 85% of potential customers live and/or work within five miles of where they tend to shop, having one or more detailed signs can direct customers to your business.

Studies have shown that when a business adds or changes its sign, sales revenues can be improved. If you currently have a small or medium-sized sign outside your store or in your front window, you may want to consider replacing it with a larger one. This simple change has been shown to increase a business’ revenue by 7.7%. Furthermore, when you have on-site signage, this is the equivalent value of running 24 full-page newspaper ads over the course of a year.

Since many people make their shopping decisions while they’re driving, when you have colorful business signage, such as LED signs for businesses, chances are that they’ll stop at your establishment. While the first time they walk through your doors may be to satisfy their curiosity, after that, they may be one of your most loyal customers.

When you have effective signage, it begins the process of creating a positive customer experience. This is particularly the case when you include detailed information, such as your phone number and Internet address. A poll’s participants indicated that when they saw outdoor billboards that contained this information, they made note of it.

Another way to enhance the customer experience is to have a scrolling marque sign. These LED signs can provide even more information, such as announcing your grand opening, special store events, and customer appreciation days. They can be very useful for directing customers to different departments as well as new and/or featured product lines.

Whether you’ve just opened a new store or have been in business for several years, an LED sign will draw attention. It’s also important to know that LED signs can be customized to reflect your business’ unique needs. Once you learn more about how versatile LED signs are, there’s a good chance that you’ll want to have several of these signs both outside and inside your store.

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