Exploring Print Vs Digital Marketing Services

Written by Business magazine. Posted in Printers in tampa, Printing companies tampa fl, Tampa print

Tampa printing

If you’re a part of a small business, you know how essential it is to have good quality wholesale printing services. The quality of your wholesale printing says a lot about the way your company conducts business. It can say a lot about your overall personality and characteristics as well.

In today’s technologically advanced world, it can be difficult to decide between bring and digital marketing. A lot of mail people get in their mailboxes just seems to simply get thrown away without being read. But if you advertise over email, there’s a good chance those emails may not be opened either, despite how good your title might be.


The trick to successful advertising in today’s world is to have a balance of both digital and print marketing techniques. Create a social media page for your company, and when you have a decent following, create a promotional email list or even promotional giveaways. 39% of customers say they try a business for the first time because of direct-mail advertising, so if you make efforts to advertise on a variety of platforms, you’ll reach a wider audience.

Everyone has preferences when it comes to how they’d like to receive their mail. Some people hate having to physically check the mailbox every day, but 36% of people under 30 look forward to checking the mail each day. That’s why you should never underestimate the importance of offering a wide variety of advertisement platforms through print and digital media.

For print advertisements, bigger is usually better. At 5.0%, oversized postcards have the greatest response rate over other mediums (followed by postcards at 4.25% and dimensional mailings at 4.0%). Make the design colorful, vibrant, and appealing to the eye. Don’t use a font that feels intimidating, threatening or comes on too strong. You want to make your customers feel like they are valued and important.

The same is true for email and digital advertisements, although bigger isn’t always better. You want your ad to stick out among all the other content on the page. It can be difficult to do this without trying to seem overly aggressive about making sales, but color and font say a lot about the business and product. Offering an incentive helps as well. Consider offering a certain percentage off for first time customers or for customers who refer a friend to the business. Offering incentives to loyal customers is the best way to keep them coming back.

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