There are a few active websites that if you looked at them, you might think you’ve traveled back to 1994. Some of them are so bad, so jam-packed with random colors, so in your face obnoxious, and so ugly, that you can’t even tell what is their point of existence.
Those websites exist in 2016 — wow.
If you’re a new business owner and are in need of a company website, it’s probably best to not model your site after these gems.
Your website is just as important to your business as the product itself. Today, it’s seemingly more important to have a solid online presence than it is to have a good physical one. If people aren’t comfortable with your website, can’t find anything or simply hate the way it looks, they are probably not going to do business with you.
That’s why digital marketing and especially website design is so important.
Web design, though complex to the untrained eye, is actually fairly simple. Sure, there are millions of code variations that programmers can do that do all these wacky things, but the base model of design isn’t too bad. Too often, however, companies think that they need to have the most complex, intricate, and over-the-top websites to attract customers. That’s not true.
Simplicity works. Websites should have simple designs that are easy for anyone to use. Just because the 13-year-old techie can maneuver on your website doesn’t mean that that kid’s parents can. And which of those two people are going to be actually purchasing your products or services? Your website should be easy to use for everyone and should never look like 34,000 colors and pictures and boxes were thrown together to make a layout. It should have two to three colors, at most and enough white space that won’t harm the person’s eyes when they’re looking at it.
If you’re not comfortable with doing the web design yourself, there are digital marketing solutions available to you. Marketing companies that can offer you assistance on various digital marketing strategies including, search engine optimization, web design, social media and other forms of advertising.
Don’t ruin your website because it could ruin your company. Get the necessary help you need if you aren’t comfortable with designing it yourself and good luck with your business!