When it comes to web marketing solutions, determining how to design your website is essential. Thankfully, there are a few principles regarding this subject that can help guide you in these decisions. These are also important to keep in mind, as they are the result of conducted studies that demonstrate the effectiveness of some websites over others.
A website design is everything. It helps to promote your company brand, to make it something recognizable to customers and the general public. Your website also has the power to keep people interested in your product and services, or to turn them away. If you follow these tips, however, you’ll be well on your way to the perfect web marketing solutions!
Web Marketing Solutions: 3 Tips to Help You with Your New Web Design
1. Determine Your Visual Hierarchy.
The visuals you use in your website are essential for brand management, as well as for keeping customers interested. In fact, many people will give up on a website if it takes more than 3 seconds for it to tell them what you do. If your page loads slowly or is inundated with difficult to read text or confusing images, then you are likely to lose those customers!
To prevent this, you should incorporate a visual hierarchy in your design. This means that you should determine the most essential parts of your website and make those components more prominent using size or color. First, determine what your business objective is and then determine what elements of your website help you to achieve those objectives the most. Find the most important elements of your site and make them more prominent than everything else, by changing their size or color.
2. Effectively Use White Space.
The proper use of white space will allow you to continue to utilize the principles of hierarchy discussed in the last tip. This will allow you to make your website appear clean and communicate your message clearly. Make sure that there is enough space between the elements of your website, so that your customers can clearly understand everything on the page.
This practice will improve the elegance of your site, as well as improving legibility and focus for your customer! To help drive home this, consider that nearly half of all online shoppers believe a website design is crucial to their decision of whether or not they should buy from the company. When it comes to expressing credibility, your design and use of white space can have a huge impact on your consumers. To help keep them focused, keep your site clean with white space.
3. Go Mobile.
Having a mobile friendly website is just as important as having one that functions with computers and laptops. Many people spend hours on their phones each day! This means that, between social media and mobile website design, you need a strong online presence.
In fact, most companies that have a well-designed mobile site experience an increase in sales. This is because the customers are able to access the site while on-the-go, such as during commutes to work or waiting in line at the grocery store. By designing a responsive website that is mobile friendly, you will be setting your company up for success!
Whether you need help with website design or other web marketing solutions, following these tips will get you started in the right direction. When you are deciding on your new website design, making smart and user-friendly decisions will have a huge impact on your product sales. Many people today are constantly connected to the internet and spend much of their time exploring company websites – and these design principles are essential to keeping them interested in yours!