There is a considerable amount of plastic waste that is disposed of improperly every year.. Recent information shows that this amounts to roughly 31.9 million metric tons of plastic waste. In 2013, for example, there were 78 million metric tons of packaging produced throughout the world, and 40% of this was dumped into landfills. Another 32% of the world’s plastic waste “leaked” into the environment, and as a result, land and various bodies of water became polluted. Due to the large percentage of plastic waste that ends up in the oceans alone, the damages cost at least $13 billion every year.


In order to address this situation and reduce waste, reusable packaging can provide an excellent option. When a company chooses to make a positive social and environmental impact with green packaging, it can also make a difference in how their brand is perceived. Recent studies show that 52% of people throughout the world make purchase decisions based on whether or not a product is packaged with these concerns in mind.

A 2016 West Rock Consumer Insights Study provided some interesting findings. First of all, 26% of their participants indicated that product packaging was extremely important to them, and it would make a difference in their overall product satisfaction. Secondly, just 14% of the participants felt that brands were making a concerted effort to improve their packaging in order to satisfy consumer needs. Thirdly, the study also revealed that 66% of the respondents purchased a new product due to the package catching their eyes. Lastly, 45% of the participating consumers responded that they purchased a product due to it being in an environmentally-friendly package.

Is you business looking for customizable packaging solutions/options? Since you want your products’ packaging to be environmentally-friendly, there are a variety of solutions and options available. Green packaging options include reusable clamshells and other types of custom clamshell packaging. Since the type of customizable packaging solutions/options you choose can make a positive statement about your brand, when you consult with a packaging specialist, they will be able to assist your company with choosing the best possible method.