In recent years, higher education facilities have learned to manage their enrollment like businesses manage their customer base. Using admissions and enrollment management software based on customer relationship management software from the business world, universities and colleges have had great success with expanding their student body just like businesses expand their customer pool.
Although admissions and enrollment management software is modeled after customer relationship management software, it has been extensively shifted to benefit colleges and universities instead of businesses.
After all, students aren’t really like customers. Students need to truly buy into the concept of a college or university before they will choose to pay high tuition prices to attend classes there. Additionally, choosing a university or college is much more of a difficult decision than choosing a product or service.
Admissions and enrollment management software is perfect for small colleges and large universities. There are many programs available that can be customized to each institution’s goals and needs.
To learn more about what you can achieve with admissions and enrollment management software, the video posted above is a great resource. It will teach you how to use software to create an effective enrollment management strategy.
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