The importance of good customer care skills cannot be understated. Whether you are a company dealing mainly in business to business transactions or you deal exclusively with individual consumers, the fact is that the importance of customer care can be summed up in one word; paramount. If you fail at making customers feel special, it does not matter how good the product or service you offer is. They will stop using it.

Consider, as the Journal Advocate points out, 86% of American consumers are willing to pay more for a business’s products and services when they offer great customer service. Despite this very clear desire for b