Most people don’t realize it, but trade shows and conferences are a big business here in the United States. Yet while the annual trenchless plumbing and widgets expos might pass unnoticed, even if they’re happening at your local convention center, there are some events too big to ignore.
While most goings on in the trade show world are of interest only to industry insiders and interactive exhibit design services, the annual video game bash E3 is like Comic Con in San Diego. Even if you don’t like video games or comic book movies, you’ve probably heard of these events.
As such, they can be great examples of how to take advantage of trade shows in your own industry. So while your upcoming Widgets Expo 2016

Most people don’t become veterinarians for the money, but that doesn’t mean it isn’t a good business. Unfortunately for the true animal lovers, it really is a business. If you’re a veterinarian struggling with pet care marketing, then there’s one simple marketing trick you can start using right away.
In the same way that certain doctors and dentists use appointment reminders for their patients, many of the most successful veterinarian clinics send pet owners veterinary reminder postcards once or twice a year.
Today, 63% of U.S. families has at least one pet, and Americans care for 88 million cats and more than 74 million dogs. In total, those pet owners will spend $14.37 billion on their pets every year. And like with any other billion dollar industry, you’ll face a lot of competition if you want to