
How Small Coffee Vans Compete with Huge Players Like Starbucks

Did you know that the U.S. food truck industry has seen 1,500 new businesses hit the road since 2007? This has led to the creation of over 15,000 jobs, and over $1 billion in revenue, with a $2.7 billion growth anticipated by 2017. Why are food trucks so popular lately? They seemed to have hit a sweet-spot worldwide with consumers looking for quality, but quick, food during break hour.
America’s Love of Coffee Makes Mobile Cafes Appealing
Coffee food trucks in particular are seeing a rise in popularity. Why are people choosing to franchise mobile cafes? Although countries like Australia have enjoyed specialty drinks for many years, America has only recently discover