Most people don’t become veterinarians for the money, but that doesn’t mean it isn’t a good business. Unfortunately for the true animal lovers, it really is a business. If you’re a veterinarian struggling with pet care marketing, then there’s one simple marketing trick you can start using right away.
In the same way that certain doctors and dentists use appointment reminders for their patients, many of the most successful veterinarian clinics send pet owners veterinary reminder postcards once or twice a year.
Today, 63% of U.S. families has at least one pet, and Americans care for 88 million cats and more than 74 million dogs. In total, those pet owners will spend $14.37 billion on their pets every year. And like with any other billion dollar industry, you’ll face a lot of competition if you want to