What is Media?
Media buying is an important part of marketing. The video gives insight into what it is and how it works. The first thing to understand is the exact definition of media. It is any broadcasting or narrowcasting platform that allows advertisers to reach a target audience.
Media is divided into two groups: traditional and new media. Traditional media includes television, radio, billboards, and print. It is more expensive to purchase, less measurable, and broader in its targeting. New media includes digital channels such as SEM, social media, blogs, and online publishers. It is less expensive to purchase, more refined in its targeting and is much more measurable. Digital media has become more popular over the last couple of decades owing to increased efficiency and lower cost.
What Does it Mean to Buy Media?
When you buy media, you are buying an opportunity to show an ad that is grounded in specific content. The aim of media buying is to find the right place, time, and context to deliver relevant ads to the right people. The ultimate business goal is to enhance brand awareness, boost sales, and increase revenue.
If you are planning to launch a marketing campaign, media buying should be an essential part of it.