In a digital world, most people go online to find the information they want about a place, event, business, or history. As such, it’s imperative that your website is up to standard and meets their expectations. After all, it’s their first point of contact with your business. As the video highlights, your website design should flow, be harmonious, and provide the relevant information your visitors want.
Website Design that Works
Firstly, less is more. Ensure you only have the relevant information about your business on your website.
A site that looks too cluttered will scare your audience away. Website design takes careful and considerate thought. Think about what your audience will look for when they visit your site, and make it easy for them to find it.
Color is an equally important factor. The right colors will prompt curiosity, and the wrong colors will distract them. Try to keep to a theme when it comes to color and ensure it carries over to all other pages on your website.
Your website should be easy to navigate. In other words, when visiting your landing page, they should easily be able to move to other pages on your site through navigational buttons and headings.
Finally, your site should be cohesive in content, color, and theme. Look up keywords about your product or service and incorporate them into your copy to help your audience find you online.