If you’re in the process of opening a new business, chances are that you know the importance of having good signage. A recent survey underlined this fact, as 35% of its participants wouldn’t have discovered a new business without its sign. Since 85% of potential customers live and/or work within five miles of where they tend to shop, having one or more detailed signs can direct customers to your business.
Studies have shown that when a business adds or changes its sign, sales revenues can be improved. If you currently have a small or medium-sized sign outside your store or in your front window, you may want to consider replacing it with a larger one. This simple change has been shown to increase a business’ revenue by 7.7%. Furthermore, when you have on-site signage, this is the equivalent value of running 24
Many business owners go into business because of a passion. They either have a product or a service that they strongly believe in. Although this provides a great base for a successful business, it is often not enough. Some type of business sense, specifically marketing is also needed. Without marketing knowledge and a successful marketing plan, customers will never know about the great product or service that is being offered. Marketing comes in the form of digital print, hard copy print, and media. All of these forms are useful tools in growing a business, but the business owner has to know what type of information is relevant.
Name of the business
The center and most bold point of any form of marketing should be the business name. This is what people need to remember and what they n