Companies around the country are looking at their software design yet again today. As Yahoo announced yesterday morning that 1 billion users were hacked, the message is clear. Companies that process customer payments and collect personal information have to be on constant guard to make sure that their software design keeps their greatest assets, the customers, safe and protected.
During the same broadcast that National Public Radio was providing details about the Yahoo security breach they also reported on their onsite Trump Tracker. This digital report indicates that it has been more than 120 days since the Trump has held a press conference, and during that same time the President-elect has posted more than 1,200 Tweets. And while no one is claiming to be able to predict Trump’s future m
Digital marketing companies have the goal of improving your company, through a variety of strategies in which they specialize, such as in increasing and improving your online presence, integrating online platforms, using optimization strategies to increase traffic, and performing market research, the latter of which becomes the basis of the efficiency of the others. In essence, it is the basis of data driven marketing, which integrates and maximizes customer related data in order to empower marketing strategies.
Data driven marketing employs information gathered from customers over time to inform decisions on what a business ought to do or not do, particularly in regards to disseminating information about products or services. Ideas and concepts are measured against collected data to validate effectiveness.