Over 40% Of Customers Will Buy A Product Because Of Eco-Friendly Packaging Changing Your Approach

Packaging is everywhere you look. In fact, you may just have a few sitting next to you right now.

It’s how we keep products safe, communicate intent and make sure both businesses and customers are always on the same page. When your brand fails to keep up with changing trends? Your packaging may be reduced to little more than an expensive shell that works against you, rather than for you. Clamshell packaging solutions are evolving faster than ever to keep pace with the shifting needs of a new consumer base. From customizable packaging that fits a unique product to a green approach that clears up the environment, there’s a lot you could be taking advantage of this year.

It’s time to talk about patented packaging and how you can go the extra mile for a very common, and very underappreciated, aspect of business.

Did You Know?

Clamshell packaging solutions are fast becoming the way of the future. We’ve got a lot of ground to cover when it comes to environmental wellness and smart customer service, meaning a simple shift in your retail packaging could go a long way in solving multiple problems. It’s estimated nearly 80 million metric tons of plastic packaging are produced around the world, with 40% being dumped into landfills and another 30% being ‘leaked’ into the environment. Organic solutions need to be both used and communicated in your business strategy.

The State Of Waste Around The World

Waste is only getting higher and higher by the minute. Landfills are a notorious drain on the environment and many recycling plants are struggling to keep up with demand. It’s estimated as much as 30 million metric tons of plastic waste is improperly disposed. A significant amount of the world’s plastic waste ends up in the ocean, to boot, causing damages amounting to at least $11 billion every year. The changes you make now could have huge consequences for the future.

Definition Of Clamshell Packaging Solutions

What constitutes clamshell packaging solutions and why do they play such a big part in an eco-friendly world? Firstly, a blister package that folds onto itself is often referred to as a ‘clamshell’ for its protective shape. It uses a smart combination of space and air to reduce the amount of room needed to transport products while still protecting its cargo. Clamshell packaging solutions are found just about everywhere, from ammo storage cases to safety glasses cases. You need to be able to communicate this to customers, however, or you could still miss out on sales.

The Importance Of A Green Approach

Customers today want to know their dollar is going somewhere important. A 2016 West Rock Consumer Insights Study found over 25% of respondents stating the package of a product is extremely important to their overall satisfaction, up from 15% back in 2013. This same study also saw just 15% of customers feeling brands are actually making an effort to improve packaging to satisfy their needs. A logo, phrase or certain color can tip customers off at a glance that you’re prioritizing an eco-friendly approach in your brand.

Crafting Your Packaging In 2018

It’s time to change the way you look at packaging. Clam packaging isn’t just a way of getting a product from point A to point B. It’s a way to connect with your customers on a deeper level and do your part to clear out the environment one purchase at a time. Over 50% of people around the world actively make purchase decisions based entirely or partially on the packaging. Your reusable clamshell or limited-edition bag could be the deciding factor on whether or not someone wants to prioritize you over your competition.

Going bold means going green. Are your clamshell packaging solutions showing it off?

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